We all go through times when our own life is in turmoil, or when we get sideswiped with some unexpected devastating event that throws our emotions into high anxiety. It doesn't take the aftermath of a presidential election to imagine impending catastrophe, and therapists, coaches and psychics are not immune to getting knocked off balance.
Nonetheless, when you are a solopreneur, you can't afford to stop marketing while your emotions stabilize enough to feel hopeful again about the future.
So I'm passing along some of tips for being productive even when your heart isn't in it, and your fears and worries are running higher than usual.
1. Do the In this Moment Breathing Meditation
First, to apply some self-care, try this brief, calming meditation:
As you start to feel your body relax, you might change the phrase I am safe to my business attracts new clients.
2. Reconsider Your Ideal Client Niche(s)
Think about whether you are really attracting the clients that are the most fun, interesting or profitable for you to work with. Consider narrowing or adding to your niche markets. Then visualize in detail the psychographics of your ideal clients. Psychographics are the motivating factors that cause people to want the services you provide.
List those factors in succinct phrases or single words, and research them as possible marketing keywords.
Writing content for a new web page or changing your locator directory profile might need to wait until you feel grounded and have a clear mind, unencumbered from emotional concerns, but you can start thinking about how to attract your new, or better clarified niche.
3. Clean Up and Update
If you've had a website for a while, there is always tinkering to be done that will occupy your mind, keep emotions in check, and count as a contribution towards your marketing message. You could:
add alt tags to your photos
ensure all page titles have keywords
freshen up the look by changing out your photos
change the background color of your pages or text boxes
modernize your fonts for better readability
check how your site looks on your cell phone and make adjustments to the design if you can
4. Redo Your Marketing Plan
Put some thought into what marketing strategies you can use for the next 4-6 months. Plug tasks into a spreadsheet or use CJ Hayden's excellent Get Client's Now! Excel form. Include tasks you can and will do every day, once a week, and once a month. And include a reward for holding yourself accountable. Marketing tasks on your plan could include:
generating ideas for the next 6 blog posts
promoting your blog posts on social media
updating or adding new social media profiles
planning and following a social media posting focus
scouting for photos for your social media posts
learning a new tool, maybe Instagram or PicMonkey
creating an info product download for your website
creating an audio product download
starting a YouTube channel
producing brief video tips for your ideal clients
hunting for or arranging business networking opportunities
rewrite your business card tag line
creating an email list of former clients
planning a special offer for the holidays
posting testimonials to your website
develop a referral building campaign
create brochures or rack cards to give to referral sources
For more about Get Clients Now! get CJ Hayden's book or visit her website.