The psychology of marketing is a lot like the psychology of risk taking. How long to let a promotional campaign run, or how long to remain invested in a particular marketing method, can be informed by certain ROI data points and measures. But ultimately it comes down to your comfort level with change.
Are you change averse?
Does that keep you tied to your comfort zones of where and how you market your private practice? Might you be inclined to "stick it out" longer even when you know the approach isn't paying off for you?
Or are you a risk taker?
Do you jump ship and move on when you sense the energies of a particular climate aren't fully supportive? Are you influenced by a grass-is-greener optimism, and shift quickly into finding what you hope will be better opportunities for more clients?
I've heard clinicians talk about both ways of dealing with transitions. And I have myself, at times, been both change averse and a ship-jumping risk-taker. The trick is to be mindfully strategic about your approach to transition.
8 questions to ask yourself
1. How much energy does working with the current method, situation or people involved give to you? Is it fun or heart-warming?
2. How much energy does dealing with the current method, situation, or people involved take from you? Does it make you resentful, frustrated, annoyed, or avoidant?
3. Are you still getting more than 55% of your clients from the current method or situation? How do you know?
4. Have you taken an honestly objective self-assessment of the level and quality of effort you are making? Could you do more? Are you doing too much?
5. When you think about leaving a current method or situation, what are you expecting from what you'll try next? How will you be different or have more freedom in leaving?
6. Can you leave with a clear heart and no negative energetic attachments, knowing you've given the method, situation, or people a fair try?
7. When you think about staying with a current method or situation, what more are you prepared to contribute to make it more successful for you? How could you be different or more engaged in staying?
8. Can you stay with a renewed sense of commitment and a genuinely enthusiastic sense of possibility, knowing that you are still learning what you need to learn from the method, situation or people involved?
Assessing answers energetically
Not all business decisions can be made on the basis of data numbers. And few should be made on the basis of other people's opinions.
Ultimately as a solopreneur, you must evaluate the answers to the 8 questions presented with your head, heart and body. Use your skills of critical thinking to gather the evidence that relates to each question. Use your skills of self-empathy to check in with the emotional tone of your answers.
Then use your bodily-felt energy reactions to know what is best for you to do. When the body feels light and eager it is pointing you to the right decision for you. When the body feels heavy, stressed, and reluctant, it is pointing you away from the wrong decision for you.
By the way, this method of assessing choices can be applied to other areas of life as well.