Copyright 2013 Deah Curry PhD
More and more counselors and coaches are starting to realize that they need to optimize their website with video.
Making a video of yourself is idea that stimulates panic faster than almost any other marketing idea, except public speaking. Not only does it challenge the introvert’s comfort zone, it also bites into the technovice’s unfamiliarity with computers and application software.
So I have an alternative – create a narrated PowerPoint presentation instead.
Here are all the general steps I follow. If you can’t take it from here, schedule a consult and I’ll walk you through the process.
Equipment and Accounts You’ll Need
A headset with microphone for your computer
Powerpoint software (probably already preloaded)
Authorstream.com free account + video credits
Your own YouTube.com channel
Design and Content Criteria
Use a title slide with your photo and picture of your office
Substitute website header photo for office pic if desired
Use an end slide with your photo and contact info
Include logo on end slide, if you have one
Slides should have ½ inch border if using white background
Use photos of “mock” clients to convey happy results
Draw content from your own homepage
Use keywords or single questions on slides, 1 or 2 per slide
Or use bullet points with very short phrasess on each slide
9 Steps to Creating the Slide Show
Familiarize yourself with all Powerpoint tools
Place text and photos on slide in layers
Zoom in & out to preview slide in various sizes
Under tool bar Slide Show, use Record Narration
While narrating, advance slides with space bar on keyboard
Hit ESC key to end recording, then hit SAVE.
Use FROM BEGINNING icon in Slide Show menu to test
Fix errors and re-record if necessary
Converting to Video & Installing to your Website
Upload ppt file at www.AuthorStream.com and wait
When processed, select Convert to mp4 Video and wait
When converted, download the mp4 to your computer
Optional: from Authorstream, select Share > YouTube
Open website editor, find media installer, add mp4 file
Prepare location on webpage for video to display
Use web editor tools to upload video & player to page
OR: grab YouTube embed code for your video
Paste embed code into your html tool for placement of YouTube player on your page
If you follow these steps, with practice you can be a video making machine. Don’t worry about perfection. Just get images and points looking nice on screen, add your voice, and let the cheap and easy online tools do the hard stuff.